08.12.2020 Бизнес

Business Impacts of COVID-19 on Marketing Automation Software Market | Strategies of Major Industry Competitors

The integration of AI with marketing automation software can help organizations to better understand the needs of customers, interact with potential customers, translate data into decisions, and positively impact the business outcomes. One of the major driving factors of the marketing automation software market is the rising adoption of digital marketing.

Rising internet penetration has led to the growth of the digital marketing, which has resulted in increasing demand for marketing automation software. The surging utilization of social media across the world is another primary factor leading to the growth of the marketing automation software market. At the present time, social media platforms such as Facebook and Twitter are the new ways for carrying out social interactions.

AI has the ability to enable customer segmentation at a more granular level that can aid the enterprises in targeting customers with more accuracy and optimizing conversion rate. These platforms provide enterprises with the ability to reach a huge number of potential customers easily.

A marketing automation software allows these businesses to generate leads by analyzing and tracking the preferences and activities of users, by using the information that they leave behind while browsing. The integration of artificial intelligence (AI) with marketing automation software is creating wide opportunities for the players operating in the marketing automation software market.

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This market research report provides a comprehensive overview of the marketing automation software market

Historical and the present size of the marketing automation software market
Future potential of the market through its forecast for the period 2020– 2030
Major factors driving the market and their impact during the short, medium, and long terms
Market restraints and their impact during the short, medium, and long terms
Recent trends and evolving opportunities for the market participants
Historical and the present size of the market segments and understand their comparative future potential