03.11.2020 Бизнес

Salesforce Services: The Future of Customer Relationship Management (CRM)

Salesforce services have completely transformed customer engagement and as a result, are widely adopted in the banking, financial services, and insurance (BFSI) industry. In the BFSI industry, these services assist bankers and insurance agents in their financial operations and tasks by providing them with a complete 360-degree view of customer information and data such as service and accounts inquiries, which allows organizations to improve the quality of their services and make informed and data-driven decisions.

Salesforce services via customer-centric models allow bankers to communicate effectively with the customers in order to offer effective and efficient customer services, which, in turn, helps their customers achieve their financial goals. Because of these benefits, many financial institutions are increasingly using salesforce services for improving their business operations. Furthermore, these services are integrated with various artificial intelligence capabilities that allow users to develop customized AI platforms for predicting business outcomes such as the lifetime value of a particular service.

This is subsequently propelling the growth of the global salesforce services market. According to the estimates of P&S Intelligence, a market research firm based in India, the valuation of the market would grow from $9,124.2 million in 2019 to $55,307.6 million in 2030. Furthermore, the market is predicted to progress at a CAGR of 18.9% between 2020 and 2030.

The accurate prediction of various business outcomes helps businesses train and deploy bots that are customized according to the business’s CRM suite. Moreover, the adoption of advanced machine learning technologies helps these platforms identify the intent behind a body text, which subsequently helps them assist companies and organizations in effective and smart decision making. Because of these reasons, the popularity of salesforce services is rising rapidly all over the world.

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