24.01.2019 PR, реклама, маркетинг

Mobile Handset Protection Market Outlook, Opportunities, Challenges, Industry Trends, Size and Growth Drivers

In today’s communication driven environment, mobile phones have become an integral part of consumers’ lives. The increased consumer awareness about the importance, need, and value of handset protection for expensive mobile devices is a key growth driver for the global mobile handset protection market. The strong and effective customer support and marketing experience is another major growth driver for the global mobile handset protection market.

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The Original Equipment Manufacturer (OEM) handset protection is the largest segment among the type category of the global mobile handset protection market. The OEM accessories manufactured by the mobile handset manufacturers are high in quality. The reliability of cell phones equipped with OEM accessories is much higher, than those equipped with generic accessories.

North America is expected to dominate the global market of mobile handset protection during the forecast period. The consumers in the U.S. rely on their mobile network operator to resolve issues, due to which, the mobile handset protection programs are being widely adopted in the region.

Sprint, Asurion, SquareTrade, Pier Insurance Managed Services Ltd., Safeware, Brightstar Corp. and AT&T Inc., are some of the competitors in the global mobile handset protection market.