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19.03.2018 PR, реклама, маркетинг

Denim Market : Global Size, Share, Development, Reports, Industrial Analysis, Growth and Demand Forecast to 2023

Denim market is expected to reach market size of $87,631.5 million by 2023. The high growth is expected due to the penetration of western fashion and western life style in the form of casualization of clothing, across the globe. The factor has boosted the consumption of casual fashion apparels like denims, dresses, shirts, tees and casual shirts in working as well as non-working segments of the society, over the years.

 
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The popularity of western lifestyle has augmented the casualization of clothing across the globe. It has furthered the trend of sporting casual fashion clothes like dresses, shirts, tees, and casual shirts in working as well as non-working segments of the society.
 
Geographically, North America has been the largest denim market, accounting for more than 30% of global revenue in 2016, whereas the sales is expected to witness the fastest growth in Asia-Pacific, during the forecast period. The growth in Asia-Pacific will be led by factors such as surge in digitization within the apparel industry, advancement in new denim knitting technologies, growth in investment in clothing space, and the increasing adoption of luxurious and casual garments from all segments of the society.
 
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Some of the major players operating in this industry are Levi Strauss & Co., Gap Inc., VF Corporation, H&M, PVH Corporation, and Kering.
 
Rigorous brand campaigning is one of the strategies being pursued by the players of the denim market to break the competition clutter. For example, VF Corporation recently ran a campaign "Be Comfortable in Your Own Jeans”, under which it promoted its Wrangler brand.
 
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Denim Market : Global Size, Share, Development, Reports, Industrial  Analysis, Growth and Demand Forecast to 2023